Broadening the Concert-Music Repertoire: Good for Audiences, Good for America
As a guest blogger on the Cross-Eyed Pianist , Simon Brackenborough argues that programming composers like Arnold Bax, half-lost to history but still with passionate advocates, will invigorate concert music and attract new audiences: It’s not about whether enough people will like Bax. But by confidently confronting the question of why he produces both obsessive fans and sniffy detractors, you have exactly the opportunity to engage people that the Proms should have seized with both hands. Disagreement, after all, is a sign that an art form matters: a repertoire of limited risk is a repertoire of limited relevance. The industry will be in a healthier place when concert-goers are less sure that they will enjoy the experience, but are willing to pay to find out. I'm not sure we should promote concerts with the slogan, You May Not Enjoy This: Pay to Find Out, but I do agree that there is great value in putting "masterworks"--pieces we hear all the time, season in and season...