These Are a Few of My Favorite Things

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Star Wars and Kinkade, together at last:
Classic.
 

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Kansas City Symphony's Google Glass Moment

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On Friday, four members of the Kansas City Symphony, including music director Michael Stern, wore Google Glass and recorded their rehearsa l. A local company will edit the videos together, and we should see a final version this week. Orchestras seem to want to bring people closer and closer to them ; it would be good if they return the favor more often.
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Promoting an Orchestra and the Importance of Personal Contact

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Back in December, Tim Smith wrote enthusiastically about how the Baltimore Symphony was using a series of ads-- last week, they won an award from the American Marketing Association of Baltimore --to acquaint the city with its players. The images, done by videographer/producer James Bartolomeo of Protagonist Films, may not lead to a surge of ticket sales or mobs of new fans huddled outside the stage door. But it's always worth reminding the public that real live people are up onstage playing all that Beethoven, Mahler and Bernstein, people with individual personalities and tastes, people worth getting to know. The best thing orchestras can do to raise their profiles within their own communities is to put the focus back on its musicians, and the Baltimore Symphony's campaign provides an effective model of how to use paid advertising to achieve this. But ads alone won't build loyalty: it takes personal appearances where people can meet the musicians face to face, learn abo...
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Taking a Break

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I may return to posting, but, for now, I'll be packing it in. It's been harder than I thought to keep blogging up since moving to Los Angeles and taking on a new job at the Colburn School. If you want to get in touch, or just want to keep up with me, follow me on Twitter @berrymark, or find me on Facebook. Thanks for stopping by.
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