Saturday, November 24, 2012

They Only Sound Like Bumbling Goofs

It never pays to be cranky and sarcastic on social media (unless you're writing about Chad Kroeger or Justin Bieber; then, all bets are off), which is why I enjoyed reading in the Democrat and Chronicle about what Vidler's 5 & 10 in East Aurora, NY is doing with its YouTube channel. Here's a seasonal sampling:
Given the lack of blog activity, it looks as if the store is using its channel as its primary content marketing tool, blasting out awareness through Facebook and good ol' fashioned PR. This makes perfectly good sense: with limited resources, it pays to focus on one social media outlet, commit to it with regular updates, and make the content distinctive enough so that it is of real value and interest to people.

These videos are wildly entertaining, but even if you find them hokey, you'll at least get some good product ideas.

Vidler's are stone-cold social-media ninjas.