The Cleveland Orchestra's Student-Ticket Success

-
Back in January, halfway through the 2012-13 season, the Cleveland Orchestra announced that its student-ticket sales were up 55% over the previous year, helping to account for a 24% increase in earned revenue. On May 30, the orchestra released its final numbers: a 65% season-over-season increase in student tickets sold, and a 27% increase overall increase in ticket sales.

These are great numbers, but it's important to note that Cleveland has a $20-million fund to help cover the discount that students receive. Not all orchestras have that cushion to help them absorb the added cost of marketing to students, a notoriously fickle and transient group. 

Popular posts from this blog

Ivy Lee and What Makes Public Relations So Stressful

-
On Flack Me , Jeannine Wheeler profiles the man who started it all for PR people, Ivy Lee : "Tell the truth," he said, "because sooner or later the public will find out anyway. And if the public doesn’t like what you are doing, change your policies and bring them into line with what people want.” Apparently, this was groundbreaking advice back in the early decades of the 20th century, and Lee became very wealthy counseling some of the most famous industrialists of the time. Famously, he  came under fire from Upton Sinclair while representing the Rockefellers during  the Ludlow Massacre  of 1914-15 in Colorado. It's this contradiction--using the values your mother taught you to help people involved in dubious activities (to put it charitably) come away looking good to their constituents and the public--that makes public relations among the most stressful jobs around .
Read more

She Plays Piano, Too

-
From Mark Swed's review of Yuja Wang's performance at the Hollywood Bowl last Tuesday:  Dressed in a strapless, snug, sparkling gown with a black zipper down her back Tuesday night, Yuja Wang has clearly become the belle of the Bowl. Ever since her Hollywood Bowl debut four years ago wearing a short skirt that became a fashion statement, in classical music circles at any rate, audiences expect that the 28-year-old Chinese pianist will be a dazzling presence the moment she walks on stage. Hi-def Bowl monitors help. F rom his 2011 review of Yuja Wang with the Los Angeles Philharmonic : Her dress Tuesday was so short and tight that had there been any less of it, the Bowl might have been forced to restrict admission to any music lover under 18 not accompanied by an adult. Had her heels been any higher, walking, to say nothing of her sensitive pedaling, would have been unfeasible. The infernal helicopters that brazenly buzz the Bowl seemed, on this night, like long-necked p...
Read more

What Are the New Models of Professional Musicianship?

-
On his own blog, my colleague Nate Zeisler describes two models for musical careers . In the first model, musicians are mechanics, creating within "a very narrow, accepted window of performance practice which has been dictated by your teacher, conductor and the music written on a page." In the second model, musicians act more like designers, and come up with "new ways of thinking about the art form" by drawing on new genres of music and artistic disciplines. For Nate, the path toward a successful career is to fuse the two: In the field of classical music, there is very little room for people who can’t infuse qualities from both sides of the aisle into their career. Great designers in music will have little to say and won’t have credibility in the field if they aren’t great mechanics. Great mechanics, for the most part, won’t have a sustainable career if they’re not thinking as designers. I agree that the most successful musicians will be able to be both mechanic...
Read more