Monday, January 27, 2014

Independent Labels Get Grammys, But Big Labels Get Them Attention

Hypebot notes that albums on independent labels won half of the Grammys last night, and pointed to Macklemore and Ryan Lewis, and XL Recordings' Vampire Weekend as examples.

But, as the Future of Music Coalition points out, independent artists need to rely on big-label distributors and partnerships to really move product--and gain the notoriety that leads to awards. Macklemore, for example, works with Alternative Distribution Alliance, owned by Warner, and XL Recordings have a promotion and distribution deal with Sony's Columbia Records.